"Soft power" more significant points advantage of Epson ink excellent
There is no doubt that commercial inkjet printer is the printer market in 2009 the most noteworthy of the stars: In the joint efforts of the three major manufacturers, the new band out of the original constraints of technical short-board ink-jet printers continue to be "padded", big there is a "desktop replacement laser" for Hong Kong.
The reporters found that several major business jet manufacturers pushing products, in addition to emphasizing that "black and white, color," "continue to enhance the printing speed and quality," "more energy-saving environmental protection" and other comparative advantages, but also an increasing emphasis on consumables, after-sales service and other inputs, we can say, "more and more soft", fully fit the hardware manufacturers place more emphasis on IT service trends. Epson's first open an industry first, the building of a nationwide initiative 4S stores in Beijing, the streets quietly coming out of Hewlett-Packard IT convenience stores are all highlighting the industry giants, the importance of after-sales service channel construction.
Through the line in the mainstream manufacturers to strengthen physical stores "soft power - after-sales service", the service "Internet" trend has also received increasing attention. Epson introduced in China in 2004, the first members of the club system "excellent ink integral community" is a good example. It is understood that every purchase of Epson affixed with "excellent ink points" identifies the original genuine consumables users can register on line for excellent ink points the way to join the club, and use points for a variety of gifts. Not only that, users can also check here online product authenticity, VIP customers can enjoy even more services hotline Commissioner, birthday greetings and other types of intimate services. To this end, Epson built a gift from basic IT infrastructure to procurement, logistics and distribution and many other operating systems, including links.
Epson "excellent ink points" community gift rich, very attractive
As the two other giants, Hewlett-Packard Canon naturally be outdone, followed suit Epson has introduced the corresponding integration services to consumables, but in the overall planning and detail, but somewhat less: in the range of points on the purchase of Epson all The original genuine consumables points can be accumulated excellent ink coverage, and complete; while the other two vendors launched only in some supplies the points exchange service, such as HP is currently the only provider of laser users and a small amount of spray products are integral rewards, ordinary users unable to enjoy; in the convenience of gift issued extent, the Epson can be done on-site recycling stickers at the same time delivering the gifts, while Hewlett-Packard and Canon require users to label their first mailed to their respective departments after the examination by delivering the gifts.
No matter how much there is in the realization of formal differences, the vendor's effort we should be pleased: As a consumer, we will enjoy more convenience, more user-friendly comprehensive services.
