2009 global digital color printing market Analysis
Digital color printing market in recent years has experienced unprecedented changes. The first is the emergence of a large number of new inkjet printers, which not only provide users with more high-volume printing transactional mail and direct mail options, and replace the pre-printed color covers. Previously, when companies need high-volume digital printing, only the Kodak Versamark printers or other low-speed printer to choose the range of options and now they are much bigger now.
Introduce new technology, digital color printing capabilities are also increasing at the same time provide users with more choices. MICR ink, wider page size and the emergence of a new coating makes digital color press to meet the needs of more applications. These new presses will not only digital color presses further into the mainstream market, but also as a digital color production and development of an important turning point in history.
Through the use of presses on the rich production function, users can significantly reduce the production of digital color printing steps. For example, a polishing function of digital solutions in case the user does not require finishing to produce digital color marketing materials. Advances in technology changed the way businesses communicate with customers, and monotonous black and white documents into the color world. In addition, it provides businesses through communication materials to gain benefits and opportunities.
As the digital color printing in the enterprise communication applications have increased, the printing companies are aware of the different elements of customer will respond to the different colors. Generally speaking, color printing can increase customer awareness and response rates.
Users should be based on the use of the document to develop their own color strategy. For example, for passing important information to business documents need to rely on color to increase their affinity. Through the use of digital color presses, businesses can map data, complex forms and images added to the file. The recipient will feel color charts are usually easier to read and understand, and digital images make it easier for them to recall the message content. In addition, companies such as billboards or broadcast media, business applications used in enterprise Logo color will help improve the corporate brand image.
On the other hand, when companies need to create the recipient to respond to the documents, it is necessary to use color to highlight important content, which allows faster understanding of the addressee the intention of this document. Finally, the colors can also be used to highlight the bill's advertising and direct mail marketing information to attract the attention of the recipient. If the business passes through digital color printing its own value proposition, it will be able to improve response rates and reduce customer service complaints.
Digital color production requires not only a color printing, prepress and color production experts, color paper Workgroup Edition software, color image editing software, print stream conversion solutions and color management systems are all digital production process must not be fewer components.
Color experts can produce high-quality color print. At the design stage, pre-press operator printing press in accordance with the characteristics of a digital color images and color adjustment of the layout files. Once the machine printing, professional operators need to ensure that the color throughout the production process in the accuracy and consistency.
Not every file group version of the solution can support digital color printing. According to production requirements and the use of digital color presses. Each device can only present a certain color space, color and certain special colors, such as metal color and light green, etc., these colors can not be in another one digital presses to be copied. Because of this, users need to use color management tools into a color space to another color space and match the corresponding colors.
The user needs to be transferred to the color printing monochrome documents on time, we must take into account the image or print stream conversion. Many equipment manufacturers can provide the basic tools, but users must ensure that their products through the production workflow has managed to maintain an accurate output.
