Within the market into the commercial printer

Throughout this year, the printer industry and market, in addition to technological advances, the sudden emergence of small and medium enterprises, the growing popularity of color laser printers, as well as extensive attention more and more popular among consumers of industrial design level, have become a hot well-focused topic, leading the entire industry and market trends and development trends. The face of fierce competition, a leading manufacturer of consumer demand and industry trends in order-oriented, and constantly promote the progress of the industry and the market's rapid development, and provide consumers with a more high-quality products at the same time, but also for the future development of the industry to make the most good footnotes.
SMEs to become the market darlings

According to statistics, China's registered SMEs in industrial and commercial sector has exceeded 10 million, accounting for 60% of GDP, SMEs continued to expand the scale, performance is growing, triggered business activities become more frequent, they are increasingly becoming Printer sale and purchase of the main force, the major manufacturers have targeted SMEs in this market.

As competition intensifies, the budget is limited, making the selection printing solutions for small and medium enterprises in more demanding: not only want to have a better purchase cost and the use of cost, but also in print speed, print quality is also better at the same time with color printing, or fax, scanning, copying applications. In order to meet the printing needs of SMEs, HP has developed a cost of 1.4 billion U.S. dollars Ansett printer technology, and global synchronization in Beijing released its commercial inkjet printer product line, pointing its sword towards the same price of laser printers, aims to become the new small and medium enterprisesÑ¡Ôñ. Samsung has a variety of product lines tailored for SME's flagship products, such as black and white laser printer ML-3470 series, not only has the high-end 33ppm print speed, powerful functions, and the total cost of ownership in its class is also very low, well positioned to meet the SMEs efficient, low-cost, professional printing needs. The powerful color laser one machine SCX-6345 series is not only high performance, but also possesses unique features, integrated software for SMEs SmarThruTM add value to the user, providing the only previously more expensive high-end equipment in order to have integrated document management capabilities, users can now use a variety of intelligent features to increase productivity, saving time and costs, the biggest monthly printing capacity is as high as 20 million pages.

Industrial design, people-oriented

The 21st century is the century of industrial design, only products that truly satisfy customer needs and have a long-term vitality. The needs of users determines the vendors to work together. The needs of users not only the rational side, as well as emotional side, which is often overlooked. How can product both easy to use, but also to use them beautiful, Samsung has made an example in this regard.

Samsung not only has a variety of the world's smallest aircraft, easy mobility, but also stylish character, not the cloak of office supplies has always been cold, people have the impulse to want to close. From the functional point of view, Samsung, a key province without reducing the printing ink under the premise of the greatest amount of toner can be reduced by 40%, well-known quiet NO-NOIS technology can create a quiet working environment, "no cardboard drum" designed to allow users to jam when the paper can be easily removed, while the original PictBrigde, USB Direct Print technology, and ID copy feature is even more from the "people" tailored to the needs of point of view function.

From the market point of view, an increasing number of printers pay more attention to the details of human design, such as color LCD screen makes operation even easier, using a variety of technology to shorten the preheating time and the page output time, are designed to allow users to use more cozy.

Demand creation value, the market for printers rising demand prompted the major manufacturers continue to introduce new efforts to create a more suitable product. In the fierce competition, how to find a new blue ocean to create new demand, it is the relentless pursuit of the common manufacturers, believe that this will make the pursuit of "human" concept has been continuously strengthened the quality of our work will be upgrading, life would be more exciting.